With over 17 years of corporate experience mastering Public Relations, Brand Management, Marketing, and Knowledge Management, I left the C-suite for the creative canvas. I’m now channeling that expertise into entrepreneurship through Dilli Rouge – an independent space for content, branding, and creative storytelling. My work blends strategy with creativity, proving that every initiative not only tells a story but also delivers measurable results.
The Origin Story
Dilli Rouge began not as a business plan, but as a lifeline. Pursuing a demanding corporate life created immense stress, which was compounded by battling ADHD and depression. Art became my essential creative outlet, my sanctuary. It was my way to combat anxiety, find clarity, and give wings to the creative side that the corporate world couldn't contain. Dilli Rouge was born from this realization: that vulnerability can be translated into unique value.
Behavioral Expert :
My background provides deep insight into consumer behaviour, translating complex dynamics into actionable brand narratives, unique gifts, and customized art requirements.
Proven Track Record :
Partnered with leading organizations, including Accenture, Bill & Melinda Gates Foundation, Tata Sons, British Council, and Mercedes-Benz, shaping communications across diverse global industries.
Core Expertise :
Crisis Communication, Brand Positioning, Content Strategy, Social Media Marketing, and Analytics.
Dilli Rouge has evolved into two distinct, powerful arms by integrating my 17-year corporate strategy background with my artistic execution. These two arms work in concert, ensuring complete synergy from thought to final product.
- DR NARRATIVE (Freelance Consultant): Creative positioning and realizing a voice. Provides strategy-driven services, including Brand Development & Positioning, Content Strategy, and Crisis Communication, helping corporate leaders find their authentic message.
- DR STUDIO (Artist & Creator): Creative execution and physical realization. Offers bespoke custom art, gifting, and creative deliverables that translate the Narrative strategy into tangible, unforgettable objects.